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Business owners have access to more resources than ever when it comes to engaging with and connecting with their audience. While social media is undoubtedly one of the greatest of those resources, we here at Digital Fitness feels it’s one that has to be used to its full potential. It’s not enough to merely publish a post to show you’re on social media, there has to be an actual strategy involved in your posts and how you use them in your business.

Focus on making conversions

Before sharing a post, think about what the chances are that someone would become a customer upon viewing your content. When done right, social media marketing can both educate your audience and make them want to do business with you. A few ways to encourage conversions include:

Provide truly useful and insightful content

Use social media platforms the way in which they were originally intended.

Know your target audience and the type of content they want to see.

Utilize your current business contacts to draw potential customers your way through social media mentions

Make it easy for visitors to set up a profile using one of their current social media profiles when you have a promotional link in your posts


When used correctly, social media advertising can be a great way to garner and capture the interest of your viewers. While we aren’t saying you should abandon all other forms of advertising, doing so through social media is often less expensive, allows you to connect to your target audience and provides you with real-time analytics so you know exactly how effective your ad is and can make changes to it if necessary.


You’re perfectly aware yours isn’t the only company in your industry, and you’re also likely aware that not every company in your industry is reputable or honest. For that reason, we feel it’s in your best interest to show why customers should spend their time, energy and authority in your sector. While sharing newsworthy info in your industry, be sure you also publish original content to show you have an opinion worth reading/listening to and sharing.

Don’t just go through the motions when it comes to your social media marketing strategy. For more tips, reach out to Digital Fitness, we’re here to help!