Social media sites such as Facebook, Twitter, Instagram, and LinkedIn help you engage with your customers and attract new ones. While there are benefits to organic social media tactics such as posting regularly, paid ads are one of the essential pillars of social media marketing.
Our digital marketing team in Austin works with clients to understand their business and marketing goals and put together a tailor-made strategy for each campaign. We use this foundation to create clear and actionable plans to drive business results.
Our creative team will conceive and execute content that combines editorial, video, photography, and custom images during the campaigns. Our content extends and provokes conversation within a community, driving engagement and interaction with the brand.
We can optimize campaigns in near real-time through tracking and analysis. With robust measurement frameworks that recommend a wide range of digital and traditional measurement techniques, we look to prove the effectiveness of social thinking in driving business results.
To get a solid ROI on social media advertising, you must invest in the platforms where your audience is most active. Almost all demographics use Facebook and Twitter. It takes research and testing to identify which other platforms are suitable for your purposes. Our approach to paid media is enhanced by proximity to our research and insight, community management, and social content teams. We provide paid media services to a range of clients, typically outperforming traditional media agencies.
Because Facebook is, by far, the largest social media site with over 2 billion users worldwide, all businesses need to establish a presence here. Facebook’s marketing technologies go far beyond its advertising platform. Look for ways to leverage your business page, Facebook Live (live streaming video), groups, and other tools that can make your ad campaigns more effective. For example, you can use Facebook ads to promote your page or call attention to a Facebook Live session. Facebook Audience Insights is a powerful analytics tool to help you learn more about your audience and target your ads with precision.
Instagram is the leading social media site for visual content such as photos, memes, and short videos. Because Facebook owns it, you can set up advertising campaigns through Facebook Ads. With Instagram, you pay for sponsoring your content. One of the limitations of organic Instagram posts is that you can’t embed hyperlinks into them. With paid ads, you can include links and reach a wider audience. Another tactic worth pursuing on Instagram is influencer marketing, where you pay popular users to promote your business.
Twitter: Promoted Tweets and Followers Campaigns
While not as popular as Facebook (300 million+ monthly active users), Twitter is still huge and has a diverse user base. It also fills a unique function with its format of concise tweets. Finally, Twitter is influential even beyond its numbers as celebrities’ tweets’ are constantly quoted in the media. Because of its influence, you can use Twitter to gauge the latest trends. Promoting your tweets is the simplest way to advertise on Twitter. You can also create a followers campaign to grow your following.
LinkedIn is essential for anyone who does B2B marketing. With over 500 million users, it’s the best way to reach business owners, executives, investors, and job seekers. There are several options for LinkedIn advertising. Sponsored content lets you promote your articles on LinkedIn, which is suitable for building brand awareness. You can also buy text ads and send sponsored emails.
YouTube is also a social media platform and one you can’t afford to overlook. There’s no questioning the importance of video for reaching your audience. In addition to creating and posting videos on YouTube (as well as your website and other social media sites), YouTube advertising lets you promote your videos and get more views quickly.
Often overlooked by businesses, Pinterest can effectively promote physical products, food, destinations (e.g., hotels, resorts), real estate, and anything where visuals are crucial. It’s worth noting that most Pinterest users are female and have higher than average incomes. Promoting your pins with Pinterest advertising can be an excellent addition to your social media efforts.
Social media marketing is all about building a community of followers who don’t just want to hear about your brand but want to join the conversation and interact with you on a more personal level. Whether through Facebook, Instagram, or any other social media platform, you must find out who your most loyal fans are and speak to them in a language they can understand. Social media campaigns can take many forms, from advertisements, sponsored posts, competitions, etc., but ultimately it’s about connecting with your audience via the best medium.
The best practice of SEO is what it takes to get to the top of search engines and, importantly, stay there. Unlike Paid Search, this is a marketing space that can’t be paid for. SEO is driven by ever-changing search engine algorithms, from social influence to local search relevancy. This makes SEO both hugely competitive and multi-faceted. It takes structure, discipline, and a thorough understanding of both the SEO and social spheres to create an SEO strategy that truly delivers, over and over again.
Paid Search & return on investment go hand in hand. There is no other advertising channel that you can measure return on investment as accurately as you can in the search space. And there is no other channel where you can precisely scale the return on investment. Found adopts best-practice PPC methods to ensure we get the most out of your Paid Search campaign. We use competitive intelligence to benchmark your brand against competitors and audit your environment. Then we set out to gain you more market share and devise a strategy bespoke to your website and your marketplace.
Reporting & Analytics
Throughout your SEO and PPC campaigns, it’s important to keep track of your rankings and traffic. It’s also essential to keep an eye on your competition to see how they are stacking up against you in the search results. We offer customized SEO and PPC reporting so you can keep an eye on your site’s performance, gain a competitive edge in your industry, and make informed, data-backed decisions for the future of your business and online marketing endeavors.
Planning & Keyword Research
Building a keyword portfolio that answers users’ needs is fundamental to every SEO campaign. We aim to understand the intent behind different keywords within a topic, developing a range of targets that can attract users at each part of their buying journey. Deep-level keyword research, analysis, and mapping put you in control of a site designed to appeal to your target market.