If you manage a business or a brand, you know that having a website is a crucial step towards your success. There are many options for creating a website to represent you online. Some businesses choose to use a “do it yourself” style web builder to establish their website. Another option is to hire an experienced professional to create a custom website for your business. Learn more about the pros and cons of each option below:

DIY Web Builders

There are many do it yourself web building platforms designed to allow anyone to make a website. These DIY web builders offer pre-designed templates and drag-and-drop functionality to make web development quick and simple. Many web builders offer free versions, as well as very low-cost options for creating and hosting a website. When you create your own site, you can change anything about it whenever you want. You can also create according to your own vision without needing to describe to someone else the effect you are trying to achieve.

While the ease of web building on an established platform is attractive, there are some drawbacks to consider before committing to do it yourself. You will need to learn the interface of the platform you choose to work on. You can only create within the limitations of the templates and features made available to you. You will likely spend much more time learning the nuances of the platform and building out your site a page at a time than you would hiring someone else to do it for you.

Custom Code

If you decide to use a professional website developer to build a custom site, the cost will be higher than using most DIY web builders, but you will enjoy many benefits:

  • Professional look: Your website is often the first interaction someone has with your brand and you want to leave a good first impression. It is often easy to spot a DIY website, which reflects on consumers’ perception of a company.
  • Customization and advanced features: In consultation with a professional web developer, you can get exactly what you need for your specific business.
  • No experience necessary: You don’t need any technical know-how to make your vision of the perfect website a reality.
  • Additional services: Many web development agencies offer other resources you will need, such as graphic design, brand marketing, and SEO expertise. It doesn’t matter how great your site is if nobody ever finds it.

Consider that DIY web builders offer a quick and cheap solution to get a website up and running, but that many companies find themselves in the position of needing to switch to a custom site as their business grows. Especially for larger companies involved in ecommerce, a custom website will eventually be necessary. Consider whether the ease of a DIY solution in the beginning is worth the hassle of switching later.

Digital Fitness is a boutique digital marketing agency that offers all the services your business needs to establish a custom and professional presence on the web. Contact us today for a free 30-minute phone consultation to find out how we can meet your digital marketing needs.