SEO and Responsive Website Design: Your Keys to Success

With the mass migration of users moving from desktop and notebook computers to mobile devices, a significant percentage of website owners have seen their rankings on Google and the other major search engines slip precipitously. That means sales that could have, in the past, generated profits are shifting to other sites. Sites seeing their rankings slip are encouraged to take steps to regain their rankings. Enhancing SEO and Responsive Website Design efforts accomplishes this.

What is Responsive Web Design and Why is It Important?

In a nutshell, a Responsive Web Design takes the mass migration to mobile devices into consideration. A site will match a user’s actual screen size. That’s important, as a site rendered to be effective on a large desktop screen is unlikely to be readily visible on a smartphone’s smaller screen. If a business’s web design is unable to make the transition from a large screen to a smaller one, Google, Yahoo, Bing and the other search engines are all likely to penalize the site, significantly reducing the offending site’s rankings.

Most people fail to recognize why Google and the other search engines are becoming so emphatic about the importance of having a Responsive Website. Google is a business. They exist to generate profits for the company’s shareholders, just like any other business. That means Google wants to, at the very least, maintain its market share. If users are not satisfied with results provided by a specific search, they’re likely to move to Bing or Yahoo. When users move to another search engine, Google loses money. Since that’s not a good outcome for Google, they will do everything in their power to make sure users see quality.

That simply means sites not providing quality or that respond slowly see their rankings drop. That’s why every SEO expert is now recommending site owners pay close attention to evolving trends. Examining today’s users and the devices they’re using ensure their sites don’t run afoul of Google’s algorithms in the future.

Crafting a Responsive Site

The Benefits of a Responsive Website Design are not hard to quantify. But, making a site more responsive takes some careful planning. Responsive themes must incorporate not only responsiveness, but also enhanced overall SEO. Design experts have specific strategies to improve delivering what customers want and need while catering to search engine requirements.

Because online marketing is rapidly evolving, even today’s top sites will need to change over time to retain their rankings. Sites now languishing in the rankings have more work to do to garner one of those all-important first page rankings. Today is not too soon to start.