Mobile Search Algorithm Update
Once again, another algorithm has changed. Who’s surprised?
Now, starting this month, Google will throw your website farther down the mobile search list if it has a slow site speed on mobile devices. With most of our lives revolving around our smartphones (sad, but true), it is now more important than ever to have instant access to any site at pops up at the top of our search engine. If your page isn’t quick enough, Google is basically saying, “You can’t sit with us,” unless the site has absolutely amazing content. Oh, and this new system applies to every website despite the technology used to create it.
Tools to Use
So, I know you may be wondering how you can measure your own page speed. Luckily there are plenty of sites out there that can do this for you including Google’s very own PageSpeed tool and GTmetrix. The only thing wrong with PageSpeed is that it doesn’t necessarily measure the physical speed, but instead just the optimization score of the page. Therefore, it isn’t the most ideal for smaller pages. GTmetrix is one of our favorite ways to track loading speed and other statistics on a site’s performance.
Optimizing Your Site
Don’t be too scared—there are plenty of ways to keep your site at the top of the list with this new ranking system. Compared to some Content Management Systems like WordPress, building a website with custom code helps keep the extra bulk down to a minimum. Without the excess baggage that comes with many content management services, pages will load faster. Custom coding static web pages with PHP (a programming language that functions quick on both the server and browser) gives you complete control over your site. You decide what features to build in while omitting the design features that aren’t necessary and would slow down your site.
Load What You Want On the Device You Want
Custom coding also allows you to format your website the way you want. You can decide what is loaded on what device. This means that you can opt to use more data heavy features on desktop while omitting them on mobile. Not only does this feature dramatically reduce the time it takes to open your site, it can also emphasize your brand’s call-to-action based on how you want to organize your content.
Now, I’m sure most of us aren’t web developers so we’ll spare you the tech-heavy details. In short, you want to be able to reduce images to the smallest size possible, enable compression to shrink up your file space, and optimize your code to avoid unnecessary characters. Unsure on how to do this? Leave it up to us.
“It also helps to be awesome,” — Kevin Nielson, Digital Fitness Website Developer
Source: Official Google Webmaster Blog