Why Hire Web Design Professionals
We encounter small business owners every day that continue to misunderstand the value of paying a web design professionals to design their website. They often don’t feel they will get a return on their investment and think it would be a better value to have a friend, family member or an employee with little or no experience build their website instead.
I agree with Jackie Stewart when she says, “With a badly built website you are basically giving an impression about your business. No one would want to buy a product or service from a business that can’t even manage its website. Your website represents your business to the over 3.2 billion internet users hence the need for a professional web design that captivates instantly.” (Read more)
How Website Design Helps Your Business
According to the International Telecommunications Union (ITU) there are 3.2 billion internet users. As a marketer you appreciate that online visibility will play a big role in tapping these numbers hence the need for a well-designed site. Here are some practical advantages of having such a website:
1. Brand Authority
According to John Jantsch, “Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what allows you to up your game significantly. Authority isn’t something you assign to yourself, it’s something that comes about through hard work and the recognition by some subset of a group you hope to influence that you have something important to give, do or say. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge Higher Traffic.”
2. Higher Traffic
Prestige Pools, Raleigh had an online presence but there were issues on the site and this led to diminishing number of visitors. To correct the problem the company invested in web redesign and a custom-made site was created. The project also included SEO and internet marketing and within no time there was a notable increase in organic Google and Yahoo searches.
3. Brand Trust
According to Deepa Prahalad, “We’ve all been taught that trust and reputation are important elements of branding. Today, though, trust is not simply a nice thing to have, but a critical strategic asset. Therefore, it makes sense to be specific about how and why it adds value.
4. Reduced Technical Glitches
If your site is having frequent downtimes and slow loading problems it is most probably due to coding issues. You need to have a professional look at the design in order to eliminate these devastating problems. A reputable web designer helps to create a website that has multiple browser compatibility.
A good, reputable professional website developer will offer website maintenance after your website project has been completed. It is vital to your website that you update your WordPress Theme, plugins, etc. otherwise your site will reduce in speed and sometimes even crash, which will involve the need to pay someone to fix it or even worse, require the design a new website. Pricing can range from $49 to upwards of $149/mo. depending on the services offered.
5. User Friendly Design
According to Andrew Kucheriavy, “Successful websites are always customer-oriented at their core. If you help your customers solve a problem or address their pain, they will love the website. This will then translate to rewarding your business. If functionality is added at the expense of ease of use, you will certainly lose more than you will gain.
Every website experience has to be designed specifically to solve a problem in the most effective and user-centric manner. There are many success stories on the web where a website wasn’t the first in its category, but its success was the result of being the best at what it does. Facebook wasn’t the first social network, but it made staying connected with friends easier than others. Google wasn’t the first search engine, but it produced better search results.”
6. Reduced Maintenance Costs
One of the biggest drains for a website owner is of course, maintenance cost. If your web design is draining your finances it is time to overhaul it and start saving on such expenses. A new website design goes a long way in ensuring smooth running and increased uptime for your online platform.
Well, there are many other benefits of leveraging professional web design services by a reputable firm. You will not only enjoy higher visibility but the first impression users get will go a long way in making you an authority in the industry. Quality design also creates a solid foundation for future development you want to make. Your website will also be more consistent when an expert works on all aspects of the design.
Sources: www.hostreview.com, www.ducttapemarketing.com, hbr.org, www.intechnic.com.
Janis Henslee, President & CEO of Digital Fitness in Madison, WI, is an Entrepreneur in the marketing profession that helps businesses of all sizes streamline their marketing solutions through an All-Inclusive Marketing Membership. She spends most of her time helping business owners communicate their vision and grow their business through effective marketing. If you are considering hiring a Marketing company, contact Janis at (608) 977-1540.