The Business Blogging Benefits That Can Help You Improve Sales

Every company today should have a website. This site gives the brand an online identity but doesn’t really have a human element to it. Blogging is the best way to talk directly to the audience without trying to sell them something. Although Blogging on Your Website may be a lot of work, it is definitely worth it as long as you are Blogging with a Purpose. Before discounting the idea because it is too time-consuming, consider all the Business Blogging Benefits for your company website.


A company updating it’s blogs on a consistent basis shows readers their engagement with customers. Quality posts help foster brand loyalty and keep readers coming back for more. Each new post presents an opportunity to generate more leads. Be sure to include a call to action on every post so potential customers will know exactly what to do after they read the post.

Better Search Rankings

A typical business website with good SEO will rank well for terms directly related to their business. However, a blog will help the site rank for the coveted long-tail keywords that many people use when they need specific information. The more blog posts you have out there, the higher the likelihood will be that you’ll get new visitors through the search engines. It’s even possible to get new leads for older posts if the content remains relevant over time.

Build Authority

Social media is a large part of marketing today. In order to be effective, you have to share great content. When that content is your own and shared on your social media accounts, you’ll gain respect within your industry. When customers find the answers to their questions on your blog, they’ll trust your company and think of it first.

Several Benefits of Business Blogging will not be realized unless you understand the Purpose of Business Blogging. Updating blogs regularly allows customers to find answers and connect with a company more easily. It’s important to monitor the blog and respond to comments on the blog as well as on social media pages where the posts have been shared. Blogs are not for selling products or services. Most should be educational but adding in some fun posts can make the blog more engaging/interesting to your audience.

Janis Henslee, President & CEO of Digital Fitness in Madison, WI, is an Entrepreneur in the marketing profession that helps businesses of all sizes streamline their marketing solutions through an All-Inclusive Marketing Membership. She spends most of her time helping business owners communicate their vision and grow their business through effective marketing. If you are considering hiring a Marketing company, contact Janis at (608) 977-1540.